I also love nature! I find it inspiring and think that sunshine is the greatest medicine!
Hi, I’m Erin Lloyd, a Product Designer based in Murray, Utah, with experience spanning Fintech, Edtech, and Agency environments.
I am passionate about testing, experimentation, rapid iteration, and fostering collaboration across all levels of an organization.
I love to get outside and take a good long walk, listen to folk music, cook good food, take pictures of pretty trees, and eat way too many burritos. My tastes in film vary widely but if you like surreal and cerebral, we will be fast friends. (Inception, Mirror Mask, What Dreams May Come to name a few.)
Places where my design has had an impact:
No Designer roles here, but these places taught me a lot about working collaboratively, customer service, sales, and hitting our initiatives.
Erin Lloyd, Product Designer
Contact Information
- Location: Salt Lake City, Utah
- Email: artetlloyd@gmail.com
- LinkedIn: www.linkedin.com/in/artetlloyd
Professional Summary
User-centered and strategic Product Designer with over 15 years of experience driving impactful design solutions in SaaS, fintech, edtech, and agency environments. Adept at creating intuitive, end-to-end product experiences, maintaining scalable design systems, and working with cross-functional teams. I am known for leveraging user research and data insights to design innovative financial products that meet business goals and elevate user experiences. Right now I am passionate about shaping the future of digital banking and delivering meaningful solutions to our global Private Market users.
Skills and Tools
- Design Expertise: Figma, Prototyping, Interaction Design, Design Thinking, User Research
- Development Collaboration: Zeplin, Material Design, Tailwind UI
- Analytics & User Testing: Pendo, FullStory, Moderated Testing, Qualitative & Quantitative Research
- Collaboration & Productivity: Notion, Zoom, Discord, Teams
- Technical Acumen: HTML5, CSS3, Familiarity with React and developer platforms
- Leadership Skills: Facilitating design sprints, strategic roadmapping, cross-functional collaboration
Tech Stack
Figma, Notion, FullStory, Pendo
Work History
Experience Design Senior Associate
Aumni, Inc. a J.P. Morgan Chase Company – Salt Lake City, UT
May 2023 – Present
Currently employed at Aumni, now operating as part of J.P. Morgan Chase.
- A key achievement includes leading discovery, validation, and execution efforts to develop and deliver an alpha user experience, enabling users to independently manage their data rather than relying on internal portfolio summarization.
Product Designer
Aumni, Inc. – Salt Lake City, UT
January 2021 – May 2023
- Part of the original 2 man design team of Series A all the way through Series B and Acquisition, helping to train and onboard 6 designers.
- Spearheaded the creation and maintenance of a scalable internal admin design system, optimizing custom data ingestion processes with clear, user-friendly logic and workflows.
- Collaborated with product managers, engineers, and subject matter experts to deliver seamless, high-quality solutions for complex data systems.
- Partnered with the design team to enhance the customer-facing application, ensuring consistency and alignment with user needs and business objectives.
- Utilized Pendo and FullStory to gather user insights, inform design decisions, and validate outcomes through testing and iteration.
UX/UI Designer
Christopherson Business Travel – Salt Lake City, UT
October 2020 – January 2021
- Designed wireframes, prototypes, and high-fidelity mockups using Sketch and Material-UI for multi-role financial travel systems.
- Established and managed a unified design system to streamline development and ensure design consistency across platforms.
UX Designer
FranklinCovey – West Valley City, UT
September 2019 – October 2020
- Directed the design of a comprehensive Learning Management System (LMS) for High School Leader in Me content, delivering an intuitive and engaging user experience. Oversaw and collaborated with a team of two junior designers to ensure the project’s successful completion.
- Developed user-centric interfaces for digital learning tools, improving accessibility and usability for diverse audiences.
- Created a variety of print, slides, social media, email, and branding assets. A variety of skills were required for this agency-like job; including Photoshop, InDesign, Acrobat, Powerpoint, HTML5 and CSS3 coding.
Associate UX Designer
FranklinCovey – West Valley City, UT
October 2015 – September 2019
- Designed and implemented marketing email templates and microsites to support product launches and campaigns.
- Contributed to UX improvements for online learning products, focusing on user needs and functional design solutions.
UX Designer
The Church of Jesus Christ of Latter-Day Saints – Salt Lake City, UT
September 2013 – October 2015
- Designed and launched the first FSY (For the Strength of Youth) registration tool and Overcoming Pornography site, addressing sensitive and complex user needs.
- Enhanced the functionality of the scriptures site and tools through close collaboration with developers and researchers.
Associate Web Producer and Content Manager
The Church of Jesus Christ of Latter-Day Saints – Salt Lake City, UT
August 2012 – September 2013
- Utilized a custom Content Management System (CMS) to upload and manage website content effectively. Assisted in training new employees, ensuring a smooth onboarding process. Collaborated with clients to understand their content needs and vision, providing guidance on optimal layout and presentation strategies.
Graphic Designer
Mills Publishing – Salt Lake City
July 2011 – March 2012
Served as one of three layout graphic designers, responsible for creating playbills for numerous theaters across the state and designing advertisements for businesses featured in our publications. Contributed to prominent projects, including designing for REALTOR magazine, Outdoor Sports Guide, and the Utah Dental Association’s magazine and convention program. Additional responsibilities included photo retouching, logo refinement, and font matching to ensure consistent and professional designs.
Education
Bachelor of Fine Arts (BFA) – Illustration
Maryland Institute College of Art (MICA) – Baltimore, MD
August 2006 – May 2010
- Graduated Cum Laude with a GPA of 3.6
- Recipient of the Academic Excellence and Trustees’ Scholarships (all four years)
- Dean’s List every semester
High School Diploma
East High School – Salt Lake City, UT
August 2002 – May 2006
- Member of the National Honor Society
- Graduated with a GPA of 3.8
Core Competencies
I bring a multifaceted skill set spanning product design, user research, and development collaboration. My expertise includes creating intuitive prototypes and clean, responsive interfaces, conducting qualitative and quantitative research using tools like Pendo and FullStory, and delivering end-to-end product solutions. I thrive on translating complex problems into streamlined design systems and scalable frameworks that align with business objectives.
Beyond technical skills, I am a dedicated teammate with proven leadership in managing multiple projects, mentoring junior designers, and fostering collaborative critique sessions. I consistently prioritize user needs while meeting client-driven deadlines, ensuring that my work drives meaningful outcomes for both users and stakeholders. I value transparency and honesty in my work and in my relationships with my colleagues. I believe in seeking and giving out empathic feedback in order to continue to grow and progress.
FAQs
Tell me about yourself and describe yourself in brief?
Growing up with scientist parents and a passion for drawing, I always knew I wanted to do something creative with a bit of logic behind it. After trying out illustration, graphic design, and UX, I found my groove in Product Design—a perfect mix of art and problem-solving. It lets me blend my love for storytelling and design with figuring out problems, talking to people, and making things that matter.
I’m obsessed with mind-bending shows like Squid Game and Severance, probably eat way too many burgers and burritos, and can’t resist snapping pics of the prettiest trees I find on hikes.
What’s something you are passionate about that you don’t get to do enough?
I’d love to get better at taking a product has lost its way and pull it up by the bootstraps, dust it off, and turn it around. Thus far in my career I’ve had the opportunity to develop net new products and make small improvements, but unfortunately once those products are launched, they either do well and hum along with small iterations or fade away collecting dust never to be heard of again, even through there are some great ideas and research backing them, however time, money and priority deem them not useful to the business. I’d love the opportunity to take a product that is important the the business but needs some love and move it from version one to version two.
What is one thing you’d like to learn or improve on?
I’d love to learn more about AI. As corny and maybe over hashed as it is, AI really is the future and I feel it has can be a great partner in helping to create some great products. Back in art school they taught us how old time graphic illustrations were painstakingly painted, beautifully shot set up, lit, and then shot with film, ready to be printed in the magazines. When photoshop first came out it was revolutionary that you didn’t have to hand cut out letters, you could just do it right on the computer screen. I feel like AI is now the next great jump in our craft. Interfaces and experiences that we’ve never dreamed about will need to be thought of as AI becoming more integrated into our lives.
What’s your process?
The Product Development Lifecycle is a collaborative process that relies on clear roles and responsibilities among Product Directors, Managers, Designers, and Marketers. While workflows may vary depending on team structure, having clarity on who is responsible, accountable, consulted, and informed (RACI framework) is essential. This approach fosters a balanced environment where team members feel empowered and autonomous, rather than treated as mere resources.
When working with existing products, I begin by analyzing performance data, both quantitative and qualitative. I review customer feedback, conduct interviews with sales teams, and engage with internal stakeholders to uncover pain points and gather insights. Finally, I explore competitor offerings for inspiration, ensuring the product stays competitive and aligned with user needs.
Next, I transition into sketching and developing low-fidelity concepts. After multiple iterations with internal teams and collaboration with subject matter experts, we prepare for testing. I prioritize early testing—not to validate the solution, but to evaluate whether we’re heading in the right direction.
We use a consistent set of questions and aim for at least five test sessions to ensure results are both measurable and comparable. Based on the insights gained, we make informed decisions to either move forward with higher-fidelity designs or revisit and refine our strategy as needed.